West Ham United has announced that Karren Brady, a well-known TV personality and successful businesswoman, has been appointed as the director of the club’s women’s team. Despite being a divisive figure in East London, her abilities to affect issues at board level have seen her given even more responsibility at the club.
Baroness Brady, alongside David Sullivan and the late David Gold, has been at the forefront of the club’s operations, standing up to concerns from supporters about how the club was being run. With her experience and success in the business world, it is evident what Brady brings to the table.
West Ham United Women’s team has undergone a significant change in leadership, with Brady joining club Executive Director Tara Warren and Director of Ticketing Nicola Keye as figureheads to propel the team into a new era of success, both on and off the pitch. This move has been seen as a progressive step for the Hammers, as women’s football continues to gain support around the country.
Baroness Brady said, “I am delighted to be able to confirm this important and exciting new level of senior support for West Ham United Women, as we continue to enhance all areas of the Football Club and build upon our role as an equity leader in football.”
This change at board level could see the women’s team go places and attract the best female footballing talent around. Though they are not yet an elite Women’s Super League side, this move shows that West Ham United is committed to supporting the women’s game and helping the team reach their full potential.
